• Figma
  • Design Systems
  • Accessibility
  • Genesis
  • WCAG AA
  • EU Accessibility Act

Scaling a Design System Across Products and Teams

How I contributed to evolving Genesis, Stepstone's design system, improving consistency, accessibility, and scalability across multiple products, platforms, and markets without disrupting the teams that depended on it.

The Problem

As adoption of Genesis grew, so did fragmentation. Inconsistent interaction patterns across products, accessibility gaps in colour contrast and focus states, legacy components that no longer aligned with modern UX expectations, and increasing effort required for teams to implement and maintain standards.

How do you evolve a design system that is already widely used, without breaking the products that depend on it?

Rather than treating Genesis as a static library, we approached it as an evolving product, identifying high-impact areas for improvement, prioritising changes that scale across multiple components, and ensuring changes were adoptable, not disruptive.

What I Worked On

1. Accessibility-Driven Colour System (DL2.5)

Problem

Our existing colour system did not consistently meet accessibility standards, particularly WCAG AA contrast requirements across UI states, interactive elements, and text.

Solution

I contributed to evolving the design language (DL2.5), redefining colour pairings to meet accessibility standards, ensuring contrast compliance across all UI states, and creating a more robust and flexible colour system with clearer guidance for designers and engineers.

Before/after colour palette showing contrast improvements
  • Improved accessibility across all products using the system
  • Reduced risk of non-compliance with WCAG AA standards
  • Clearer guidance reduced ambiguity for designers and engineers

2. Standardising Focus States Across Components

Problem

Focus states were inconsistent or missing across components, creating accessibility and usability issues, particularly for keyboard navigation and assistive technology users.

Solution

I led efforts to define consistent visual patterns for focus states and applied them systematically across all relevant components, aligned with accessibility best practices.

Multiple components showing consistent focus states
  • Improved keyboard navigation and accessibility across all products
  • Created a unified interaction experience
  • Reduced implementation ambiguity for engineering

3. Evolving Component Patterns

Header & Footer

Navigation patterns needed to support increasing product complexity and scale across multiple product contexts. I worked on evolving header and footer components to handle complex navigation structures while maintaining consistency across experiences.

Upload Component

File upload interactions were inconsistent and lacked clear state handling. I helped design a multi-state upload component covering default, uploading, success, error, and edge case states, providing a scalable pattern for future use.

Upload component showing multiple states
  • Improved clarity and usability of file upload interactions
  • Reduced implementation inconsistencies across products
  • Scalable pattern available for reuse

4. Replacing Button Groups with Segmented Control

Problem

Button groups were being misused for selection patterns across products, leading to inconsistent UX and unclear interaction models for users.

Solution

I supported the transition to a segmented control component, better suited for single-selection scenarios, with a clearer interaction model and more consistent behaviour across contexts.

Button group vs segmented control comparison
  • Reduced misuse of components across products
  • Improved clarity in selection interaction patterns
  • Strengthened overall system consistency

5. Motion & Interaction Details

Problem

Micro-interactions and motion were inconsistent or underdefined, creating an uneven perceived quality across products and no shared foundation for future motion work.

Solution

I contributed to defining motion patterns including an AI spinner/loading interaction, consistent animation behaviours, and principles aligned with the system, establishing a foundation for broader motion guidelines.

AI spinner / motion example
  • Improved perceived performance and product polish
  • Enhanced user experience consistency across products
  • Foundation established for system-wide motion guidelines

Accessibility Champion

Alongside the design system work, I was appointed as Accessibility Champion for the organisation. That meant going beyond component-level compliance and taking on a broader responsibility for how accessibility was understood and applied across the company.

I worked closely with the facilitator running accessibility training across the organisation, helping drive engagement and making sure designers actually showed up and got something from it. Getting people to prioritise training alongside live project work takes more effort than it sounds. More significantly, I worked directly with the legal team as Stepstone prepared for the European Accessibility Act, which introduced enforceable legal obligations for digital products operating in the EU. The design system was right at the centre of that response, so a lot of the compliance groundwork ran through the work we were already doing on colour contrast, focus states, and interaction patterns.

Accessibility stops being a best practice and starts being a legal obligation. My job was to make sure the design system was ahead of that, not catching up to it.

  • Appointed Accessibility Champion across the design organisation
  • Supported accessibility training and drove participation across the design team
  • Worked directly with the legal team on EU Accessibility Act compliance
  • Used the design system as the foundation for meeting legal obligations at scale

The Bigger Shift

This work contributed to a broader shift in how Genesis operates within the organisation, away from a static deliverable and towards a product with its own roadmap, standards, and governance.

Static library Evolving product
Isolated components Connected patterns
Visual consistency Behavioural consistency
Reactive fixes Proactive improvements

A design system isn't just what you build, it's how you enable others to build.

My Role

  • Contributed to design system evolution across multiple areas
  • Appointed Accessibility Champion for the organisation
  • Supported accessibility training programme and drove designer participation
  • Worked with legal team on EU Accessibility Act compliance
  • Led accessibility improvements to colour system and focus states
  • Designed and refined complex components and patterns
  • Collaborated with design and engineering teams across products

What I'd Do Next

  • Introduce system-wide motion guidelines and tooling
  • Strengthen design-to-code alignment using MCP
  • Develop clearer adoption metrics and dashboards
  • Expand guidance for complex interaction patterns